Roller locks are a small market, "premium clones" are an even smaller market. Today, why would anyone buy a "BAP9" when they can buy an SP5? Or Dakota, which is probably the most well known and trusted clone brand. People are rightfully wary of new brands because there have been so many busts.
In addition to those issues, I never felt their product line gave me a compelling reason to choose them. The extras that offered in order to stand out seemed like they were geared towards the wrong market. Things like Picatinny rails instead of sights, invisible welds, etc. The vast majority of roller delayed customers wants a gun to look like it rolled off the H&K assembly line in 1985.