Anyway would it really be a financial success? The 308 might sell with that price tag, as other good quality 308 are priced similarly (see 17s). However i'm not so sure about the 223. Most US guys can access low cost ar15 which are not too bad. A piston gun running 2+k in 223 will appeal to this forum, but it will not make it into every household.. Sucks that it's so expensive. 2.5k is not too bad but could be a bit cheaper if you ask me. But then again the sp5k was listed costing 2k so we're lucky the 223 is only marginally more.